ADRIAN, MI. – Adrian College is proud to announce that its Office of Admissions website is among the most highly rated in the country, scoring in the top 100 of all sites reviewed. The site was recognized in the 13th annual My College Options® Enrollment Power Index® (EPI), an analysis of the admissions websites of nearly 3,000 colleges and universities.
“We are proud to have our admissions website recognized as one of the leading sites in the nation,” said Dr. Jeffrey Docking, President of Adrian College. “We developed our Admissions site and the mobile web site with the knowledge that potential students would be looking at those sites for critical admissions information. As a result, we have made strides to constantly update our site with the latest tools and information that meet the needs of students and ensure that they have easy access to all that we have to offer.”
Adrian College recently added a mobile site to its arsenal of electronic media. The new application is a unique mobile gateway to Adrian College that is quickly accessible with any type of smartphone or iPads. The site offers rapid processing and unique ways for prospective students to learn about the College, connect to current events, interact with Counselors via Facebook and complete an online application. It is among the first college mobile sites to allow this kind of flexible connectivity and the incorporation of Facebook interaction.
MyCollegeOptions.org is the nation’s largest online college planning program. Every summer, its staff of college admissions and Internet experts conduct a research-based analysis that measures how well college and university websites provide information to prospective students, assisting them through the application process. Of the post-secondary institutions whose sites were graded, less than 45% earned a score of A or B. However, scores for the top 10 institutions increased significantly from last year.
“Very few institutions are able to keep up with the rapidly increasing demands of prospective students when it comes to online user experience,” said Don Munce, President of NRCCUA. “To be rated in the top 100 Admissions websites is a powerful statement that the institution has a focus on the cutting-edge.”
The study grades institutions on a 100-point scale, including functionality, design and technology components. The criteria for the study is reviewed and updated annually by internal experts as well as current high school students. Statistical tests are used to determine the specific EPI criteria to be used and their relative importance to students in college planning. This year’s study examined 39 different criteria in four main categories:
- Ability to Find Desired Information
- Personal Contact with Admissions Staff and Students
- Mobile Web Accessibility & Online Interactive Tools
- Website Design and Navigation
Additional information on the EPI study is available at www.nrccua.org/epi-report.
MyCollegeOptions.org, the nation’s largest college planning program, is operated by the National Research Center for College & University Admissions™. For 40 years, this non-profit education research organization, based in Lee’s Summit, MO, has served as the primary link between high school students and colleges, universities, and the resources they need to succeed. For more information, visit www.mycollegeoptions.org.