Adrian College Students “Mob” Goodwill with Sales

Four-day "cash mob" set records for the store.

ADRIAN, Mich. (February 19) – Over 100 Adrian College students took their mission to make a difference in the community to the Adrian Goodwill on February 13 and 14. This “cash mob” was created though a strategic social media campaign alerting their friends and families and inciting purchases.

Dan Buron, executive director of Adrian’s Goodwill Industries reported that Goodwill had its “best four days of the location’s 53-year history,” a record drawn from 2013 comparisons, including the grand re-opening in August. The after-effect of the events spilled over into the weekend, with four-day total sales up 52%. The number of transactions was up 29%, while the average sale per transaction increased 31%. The total impact to Goodwill was in the thousands of dollars.

This year’s event was hosted by Adrian College Principles of Marketing and Business and Professional Communications classes.