ADRIAN, Mich. - Forget facts, figures and PowerPoint slides—well-crafted stories deliver business concepts simply and powerfully, according to acclaimed speaker Paul Smith. The author of bestseller “Lead With A Story” will address the Adrian College community as part of the Jean Lok Freligh Community Speaker Series on Wednesday, January 29, 2014.
Paul Smith, director of Consumer & Communications Research at The Procter & Gamble Company, is a highly regarded keynote speaker. He also lectures regularly for the MBA programs at Xavier University and the University of Cincinnati. In January, he will bring his leadership and communication strategies to Adrian College.
In corporate America, the age-old tradition of storytelling has been embraced as a remarkably powerful tool to communicate vision and strategic management. This tool, according to Smith, is among the most powerful any professional has at their disposal. In “Lead With A Story”, he shares examples from companies like Kellogg’s, Merrill Lynch, Procter & Gamble, Verizon and more. He goes on to aid the reader in selecting their own story, tailor-made for their own goals and aspirations. These emotionally driven narratives set goals, build commitment, energize, inspire and motivate. The ultimate goal is to build relationships that encourage innovation and creativity, while creating a brilliant means of communication.
“Once again, the Lok Freligh Series promises to provide our campus and the greater Adrian Community with a well-known speaker and successful author,” noted Dr. Agnes Caldwell, vice president and dean of academic affairs. “We are thrilled that Paul Smith will be joining us and share his insights into using stories in our lives.
The event will be held in the Adrian/Tobias Room beginning at 6:30 p.m. This event is free and open to the public. For more information, please visit www.leadwithastory.com or contact Sheri Wilt at (517) 265-5161 Ext. 4466 or firstname.lastname@example.org.
A livestream of the event will be available here during the presentation.