Seth Borton Named Bass Fishing Head Coach

Adrian native to become first bass fishing head coach.

ADRIAN, Mich. – The Adrian College athletic department is pleased to announce the hiring of Seth Borton as the newest addition to the Bulldog family. When the College needed a head coach for the inaugural bass fishing season in 2014-15, they did not have to look far. Borton is a resident of Adrian, Michigan and has established his roots in the community. Borton is a 2005 graduate of Siena Heights University with a bachelor’s degree in sport and business management.

“Seth really impressed everyone he met with during the interview process,” said athletic director Michael Duffy. “He has a drive to be successful and has great experience as a professional angler. I believe that the learning curve will be easier because of his knowledge about the sport. He has many contacts in the fishing industry and is a great fit into our athletic department.”

Borton has been involved in competitive fishing for over 12 years and has competed in everything from local clubs to the FLW (Forrest L. Wood) Everstart Series. He had numerous top finishes in the FLW and BFL (Bass Fishing League) during the weekend series as a co-angler. In 2011, he was sponsored for all four Everstart series events which included tournaments at Lake of the Ozarks (Mo.), Kentucky Lake, Detroit River and Table Rock. The event of Kentucky Lake was a championship event for the top 40 anglers in the series. Borton finished 11th in the overall series out of approximately 300 anglers.

“I am extremely excited to have the opportunity to build this program from the ground level and help lay the foundation for the program’s long-term success,” said Borton. “I have held a variety of positions which have collectively cultivated my respect for how difficult it is to cross your passion with your career. This position has given me the opportunity to do just that and I am honored the leadership at Adrian College has given me the chance to lead this exciting new program.”

Borton qualified in 2012 for the 2013 NBAA (National Bass Anglers Association) National Championship event on Kentucky Lake by winning two divisions (Black & Blue) on Lake Erie. He had the privilege to fish two qualifying events where division winners from around the country had to be in the top 50 either day (out of 160) to qualify for the National Championship. Upon qualifying for the final day of the event, Borton was fortunate enough to best over a 300-boat field and win the 2013 NBAA National Championship with his colleague David Hasty. The final weigh-in of 18 lbs, 13 ounces put them in a tie with another duo.

Borton’s background in the fishing business world is also a factor that could reach far beyond a coaching role. He has been a regional merchandiser and pro staff with Pradco Outdoor Brands & Rapala Lures/Accessories since 2010 and worked as an assistant manager in the fishing department at Bass Pro Shops from 2008-2010.

“I will focus heavily on creating partnerships with local and national sponsors to help ensure and secure the foundation of Adrian College Bass Fishing,” says Borton. “A big component of our success will hinge upon our partnerships with sponsors. As the program grows, the potential to provide long-term local, regional and national exposure for our business partners, the bass fishing program and Adrian College is something truly exciting.”