Assistant Professor, Business / Director, Institute for Creativity

Office: Jones 306C - jellsworth@adrian.edu

Degrees

University of Wisconsin-Madison, Ph.D.

Specialties

strategic planning
marketing
entrepreneurship

Biography

Work Experience Teacher for graduate students at UW-Madison. Executive level positions at American Girl, Patagonia, and Williams-Sonoma. Recipient of numerous copywriting and catalogue awards from the Direct Marketing Association. Founder of three (3) entrepreneurial businesses.

Presentations

Speaker at annual Multichannel Merchant Conference sponsored by the Direct Marketing Association.

Publications

Book-in-progress on three entrepreneurs and similarities among their respective companies: Pleasant Rowland (American Girl), Yvon Chouinard (Patagonia), and Chuck Williams (Wiliams-Sonoma).

Interests

Literacy programs, contemporary British and American crafts and folk art.